Showing posts with label work. Show all posts
Showing posts with label work. Show all posts

Tuesday, July 24, 2018

Carried Away End of Summer Business Tips (& Life Too)


get you summer on!

Before the lazy days of summer end, take a moment to assess where you are at this mid-year point, and embrace the last few weeks of summer. Here are 7 tips to get the most out of the season, and get ready to rule at Fall: 

  • First and foremost, it’s SUMMER! Have you taken a vacation? Even if it is just an overnight or a quick weekend getaway or camping trip, make sure you take some time to celebrate the season so you can get back to work when the weather cools without feeling like you missed out.
  • Give yourself time to enjoy the weather and summer activities: eat outside, go to a museum, treat yourself to ice cream or watermelon… anything that says summer. And take a moment to really enjoy it! Create a memory that you can call up when things get busy again. 

I ran over to the Conservatory of Flowers to see the rare Corpse Flower bloom!

  • Allow your team (Family? Colleagues? Staff?) the time they deserve for summer as well. A few days away does more than you can quantify.
  • Just as it is important to be present in the summer, it is a good idea to mark the end of summer as well. Have a bonfire! Or one last picnic or BBQ. Outdoor movie night? An office day at the ball park? Start a tradition that will help everyone transition to Fall. 
    eat this now :)

  • Look ahead to the change in schedules that will happen soon. Are the kids starting different schools? Will staff members all return from vacation? Do your office hours change? Do you need to test out a new commute? Now is the time to make sure you have systems in place for Fall. Doing a few dry runs can’t hurt!
  • Think about the Holidays. Every year I tell my clients to work on this well before they need to because there may be discounts available for early orders, plus there is time to try out new ideas. The earlier plans for holiday cards, promotions and parties can be solidified, the better. Don't be a part of the mad rush at the last minute!
  • And finally, this is a good time to take a 1 day retreat to asses your business (& or life!) goals to make sure you are on track for the busy end of the year. It is just past the half-way point: not too late to turn things around if you need to. Write down your goals for the rest of the year and commit yourself to meeting them. A master at goal setting is Darren Hardy and you can find some of his worksheets here. I am also running end-of-summer specials on my most popular marketing packages. Contact me if I can help you!


Now what are you waiting for, get our there and summer it up! 

Tuesday, September 5, 2017

Carried Away's 8 Best Fall Marketing Tips



Its fall: time to buy new school supplies, pull sweaters out of storage, plan around school sports schedules and get excited about the holidays. Its also time to put the spontaneity of summer behind us and make sure we are on track to end the year on a high note. Below, see my back-to-school marketing tips to use now, before the holidays swallow us all!

FALL MARKETING IDEAS:


  1. Create a graphic to share on social media that says FALL: leaves / pencils / apple / vintage college banner / letterman sweater / etc. Use this image for a post that says you are BACK IN THE OFFICE after summer's end.
  2. Even if you didn't have time off, welcome your clients back. Discounts for services if booked prior to the (busy) holiday season work well now. 
  3. For those in consulting or knowledge-based fields, write a blog post on the lessons you learned this summer. Share also as an article on LinkedIn!
  4. Recap your summer activities, or create a collage to share socially - Instagram loves this!
  5. Ask any recent clients for reviews or testimonials, and send them the link to the site you'd like them to use. Split up platforms so you have even coverage for Yelp, Google, LinkedIn, etc. 
  6. Start planning your holiday campaign now, and take advantage of printing discounts. 
  7. Brainstorm your holiday client gifts or message so you don't need to rush at the end of the year. 
  8. Look ahead to the calendar for next year and begin to budget / calendar marketing ideas well before the pressure of a time crunch hits.

Now get out there and enjoy the change of season!